Interested in finding social media case studies? There are some great resources out there, some of which you find listed below.
Do you know of a great social media case study, particularly one that includes the monitoring/measurement component? List them here!


The Society for New Communications Research has an awards program featuring case studies organized by category. One of the categories is measurement innovation. Its best practices section has articles related to the development of social media policies, corporate blogging and using social networks.

The Word Of Mouth Marketing Association (WOMMA) maintains a social media case study library with case studies organized by topic and industry.

Peter Kim created a wiki of social media marketing examples, organized by type of social media, industry category, and country. His list features hundreds of examples.

B.L. Ochman's blog features a social media monitoring case study on Starbucks.

Debbie Weil created a list of big-brand corporate blogs on her Social Media Insights blog.

The Social Media Business Council, an online community for social media leaders at large companies, features a large number of social media case studies in video format.

The Social Media Marketing (SoMeMa) blog features a number of great case study articles around social media marketing campaigns.

A blogpost from Beth Kanter about how social media can be employed by non-profits.

Brian Chappell from Ignite Social Media on the social media monitoring funnel.