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| Types of media covered | Brand Monitor covers blogs, social media platforms, video, forums, newsgroups, online newspapers and online magazines. |
| Media partners | Publistat |
| Custom sources | Users are able to add custom sources. |
| Lag time | Lag time is one hour. |
| Geographic areas | Europe |
| Languages | English only + other languages, but NOT including those requiring Unicode. |
| Sorting by date | Mentions can be sorted by date. |
| Sorting and tagging by relevancy | Mentions can be sorted and tagged on the basis of perceived relevancy |
| Spam | The tool filters for spam, but users cannot see what has been filtered out as spam. Entries classified as spam can be entered back into the search results if so desired. Customers can tag entries as spam, but these won't be removed instantly from the search results. |
| Historical data | Historical data is available for any entries posted six months prior to the start of the account. The complete data set is available for historical data, and trend analysis can be applied to it. |
| Trend analysis | Trend analysis can be applied to subsets of the data, and to an unlimited number of meta data. |
| Reporting servcies | Brand Monitor provides real-time reporting services. |
| Export options | Reports can be exported in .csv, .xls and .pdf formats. The API is not available for export options. |
| Dashboard | The tool features a dashboard which can be customized. It takes about five days for the dashboard to be populated with data after the user has initiated a specific search. |
| Analysis services | Brand Monitor provides analysis services, which include sentiment analysis. Parameters tracked include volume over time, volume by media type over time, share of voice by media source, share of voice by media type, share of voice by media type over time, analysis by author, analysis by topic. |
| Sentiment analysis | Sentiment analysis is a combination of automated and human sentiment tracking. The tool also provides sentiment trending data, and sentiment can be tracked for both current and archival data. There is an additional charge for sentiment tracking of archival data, which is a fixed cost as specified in the contract. |
| Rating by tone | Tone is tracked on a three point scale. |
| Interface with BI solutions | No interface is provided for BI solutions. |
| Real time alerts | Real time alerts are not offered. |
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StephenDebruyn |
Latest page update: made by StephenDebruyn
, Mar 9 2010, 5:13 PM EST
(about this update
About This Update
21 words added view changes - complete history) |
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Keyword tags:
socialmedia monitoring
More Info: links to this page
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