Sign in or 
| Version | User | Scope of changes |
|---|---|---|
| Feb 9 2010, 7:41 PM EST (current) | StephenDebruyn | |
| Feb 5 2010, 1:00 AM EST | StephenDebruyn | 211 words added, 37 words deleted |
Changes
Key: Additions Deletions
PR measurement terms (source: Measuring Public Relationships by Katie Paine)
Outputs - The direct results of a PR campaign: being quoted x number of times; retweets, links from other blogs.
Outtakes - The impressions that your audience takes away. The perceptions created by the outputs.
Outcomes - Quantifiable changes in attitudes, behaviors or opinions that occur as a result of a PR campaign.
Net promoter score - A survey system for determining how likely people are to recommend your products or services.
Social media related terms
Backlinks are incoming links to a website or webpage. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
Buzz, chatter - A reference to the amount of online conversation around a specific topic or brand.
Social media related terms
Backlinks are incoming links to a website or webpage. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
Buzz, chatter - A reference to the amount of online conversation around a specific topic or brand.
Detractors - Individuals that attack or reference someone or a brand in a mean-spirited way.
Geomapping - Mapping the physical location of the person who created the content.
Influencers - Individuals that have established a presence around their personal brand. If they are online they also have a considerable following of their blog and chosen social network(s).
Keywords - Words and phrases that represent a topic or brand. Keywords generally refers to the search terms in social media monitoring.
Measurement - The percent change in a positive or negative direction based on a specific goal or stated objective.
Metrics - Used to describe what is being measured as a whole.
Reach - A reference to how far the message was distributed.
ROI - An acronym for Return on Investment. It is calculated by this equation: net profit divided by total cost of the campaign.
RSS - An acronym for Really Simple Syndication. Most blogs and sites offer an RSS feed. Using a reader like Google Reader, one can read their RSS feeds and know when each site is updated without actually going to each one. It delivers the information much like a newspaper rather than having to go to each site.
Search terms - The words or phrases associated with a topic or brand that you would like to monitor the conversations around. Search terms are also called keywords.
SEM - an acronym for Search Engine Marketing. Marketers can utilize the aspects of search engine optimization to build brand presence and marketing efforts. Sentiment Analysis - is used in Social Media Monitoring tools to determine the manner in which people express themselves. Sentiment analysis can be done in a number of ways including natural language processing (automated) or manually. SEO - An acronym for Search Engine Optimization. The practice of maximizing your online presence so that your site is easily found by those using search engines. Geomapping - Mapping the physical location of the person who created the content.
Influencers - Individuals that have established a presence around their personal brand. If they are online they also have a considerable following of their blog and chosen social network(s).
Keywords - Words and phrases that represent a topic or brand. Keywords generally refers to the search terms in social media monitoring.
Measurement - The percent change in a positive or negative direction based on a specific goal or stated objective.
Metrics - Used to describe what is being measured as a whole.
Reach - A reference to how far the message was distributed.
ROI - An acronym for Return on Investment. It is calculated by this equation: net profit divided by total cost of the campaign.
RSS - An acronym for Really Simple Syndication. Most blogs and sites offer an RSS feed. Using a reader like Google Reader, one can read their RSS feeds and know when each site is updated without actually going to each one. It delivers the information much like a newspaper rather than having to go to each site.
Search terms - The words or phrases associated with a topic or brand that you would like to monitor the conversations around. Search terms are also called keywords.
Share of voice - a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, etc
Social media marketing - is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook and Flickr.
Technorati - is an Internet search engine for searching blogs. Its engine indexes millions of blogs and hundreds of millions of posts. The name Technorati is a blend of the words technology and literati, which invokes the notion of technological intelligence or intellectualism.
Tone - defines the expression of sentiment in an article towards a company, product, service, or person. Tone can vary from positive to neutral to negative. Analysis companies typically express tone on a three- or five-point scale.
Social media marketing - is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook and Flickr.
Technorati - is an Internet search engine for searching blogs. Its engine indexes millions of blogs and hundreds of millions of posts. The name Technorati is a blend of the words technology and literati, which invokes the notion of technological intelligence or intellectualism.
Tone - defines the expression of sentiment in an article towards a company, product, service, or person. Tone can vary from positive to neutral to negative. Analysis companies typically express tone on a three- or five-point scale.
Velocity - speed of the message
Word clouds (tag clouds) - a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites. Tags are usually single words and are normally listed alphabetically, and the importance of a tag is shown with font size or color.
Word clouds (tag clouds) - a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites. Tags are usually single words and are normally listed alphabetically, and the importance of a tag is shown with font size or color.
Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication, but now includes any type of human communication, such as face to face, telephone, email, and text messaging.
Browser is a software application for retrieving, presenting, and traversing information resources on the Web. An information resource is identified by a Uniform Resource Identifier (URI) and may be a web page, image, video, or other piece of content. Hyperlinks present in resources enable users to easily navigate their browsers to related resources. Although browsers are primarily intended to access the World Wide Web, they can also be used to access information provided by web servers in private networks or files in file systems. Some browsers can be also used to save information resources to file systems.
Desktop app - A software application that is installed on your hard drive and doesn't require the internet to use it.
SaaS - is a model of software deployment whereby a provider licenses an application to customers for use as a service on demand. SaaS software vendors may host the application on their own web servers or upload the application to the consumer device, disabling it after use or after the on-demand contract expires. The on-demand function may be handled internally to share licenses within a firm or by a third-party application service providers (ASP) sharing licenses between firms.
Social media monitoring - is the activity of monitoring the output of the social media. This activity can be carried out by social media monitoring companies which provide such services to other companies, organisations and individuals on a subscription basis. The services that media monitoring companies provide typically include the systematic recording and collection of data from online information sources. The material collected usually consists of any media output that makes reference to the client, its activities and/or its designated topics of interests.
Social web - is currently used to describe how people socialize or interact with each other throughout the Web. Such people are brought together through a variety of shared interests. There are different ways in which people want to socialize on the Web today. The first kind of socializing is typified by platforms such as Facebook and Myspace, which promote the person as focus of social interaction. To do this an online identity and profile is constructed by each user.
User-generated content (consumer generated media) - refers to various kinds of media content, publicly available, that are produced by end users. The term user generated content entered mainstream usage during 2005 having arisen in web publishing and new media content production circles. Its use for a wide range of applications including problem processing, news, gossip, and research reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, and wikis. In addition to these technologies, user generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery. Social media monitoring - is the activity of monitoring the output of the social media. This activity can be carried out by social media monitoring companies which provide such services to other companies, organisations and individuals on a subscription basis. The services that media monitoring companies provide typically include the systematic recording and collection of data from online information sources. The material collected usually consists of any media output that makes reference to the client, its activities and/or its designated topics of interests.
Social web - is currently used to describe how people socialize or interact with each other throughout the Web. Such people are brought together through a variety of shared interests. There are different ways in which people want to socialize on the Web today. The first kind of socializing is typified by platforms such as Facebook and Myspace, which promote the person as focus of social interaction. To do this an online identity and profile is constructed by each user.
Web analytics - is the measurement, collection, analysis and reporting of online data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views etc to gauge the popularity of the sites which will help to do the market research.
Widget is a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship (eg. a webpage, blog, or profile on a social media site). Widgets are fun, engaging, and useful applications that allow users to turn personal content into dynamic web apps that can be shared on just about any website. For example, a "Weather Report Widget" could report today's weather by accessing data from the Weather Channel, it could even be sponsored by the Weather Channel. Should you want to put that widget on your own Facebook profile, you could do this by copying and pasting the embed code into your profile on Facebook.
Social networks and platforms
Microblogging - is a form of blogging. A microblog such as Twitter differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video. As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports cars." Commercial microblogs also exist, to promote websites, services and/or products.
Wikis - allows for the easy creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or WYSIWYG text editor. Wikis are typically powered by wiki software and are often used to create collaborative websites, to power community websites, for personal not taking, in corporate intranets, and in knowledge management systems. Wikis may exist to serve a specific purpose, and in such cases, users use their editorial rights to remove material that is considered "off topic". Such is the case of the collaborative encyclopedia Wikipedia. In contrast, open purpose wikis accept content without firm rules as to how the content should be organized.
Wikis - allows for the easy creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or WYSIWYG text editor. Wikis are typically powered by wiki software and are often used to create collaborative websites, to power community websites, for personal not taking, in corporate intranets, and in knowledge management systems. Wikis may exist to serve a specific purpose, and in such cases, users use their editorial rights to remove material that is considered "off topic". Such is the case of the collaborative encyclopedia Wikipedia. In contrast, open purpose wikis accept content without firm rules as to how the content should be organized.
Social networking sites such as LinkedIn, Facebook, and MySpace are public sites allowing people to connect with each other. Some offer specifc types of content such as video (YouTube) or images (Flickr).
