Dow Jones Insight is a media analytics service that allows users to manage the risk to corporate reputation and brand and to measure the success of communications campaigns.

Launched in 2004, Dow Jones Insight combines research methodologies, a global collection of both traditional and social media content, search and monitoring, and text-mining, discovery and visualization tools to deliver strategic qualitative and quantitative media measurement metrics. The company has developed a text-mining, search and discovery platform with proprietary analysts’ research tools and client interfaces.

Dow Jones Insight uses a blended approach to media analysis, with a combination of technology and people to ensure reliable, accurate results. The offering optimizes technology with the expertise of the Dow Jones Insight Media Lab whose AMEC-accredited analysts and consultants work with clients to understand their perspective and customize metrics and analysis reports for their key performance indicators.

Follow-the-sun customer service and sales support are provided, as well as multilingual content and support.