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ImpactWatch tool info
| Types of media covered | Blogs, social media platforms (Twitter, Facebook, etc.), video, podcasts, forums, newsgroups, television, radio, online newspapers, online magazines, print media: newspapers, print media: magazines |
| Media partners | Moreover, Factiva, and VMS for content. |
| Custom sources | Users can add custom sources. |
| Lag time | Variable |
| Geographic areas | North America, Europe, Middle East, Pacific Rim, South/Central America, Australia/New Zealand, Africa |
| Languages | English as well as languages that both require and do not require Unicode |
| Sorting by date | Mentions can be sorted by date. |
| Sorting and tagging by relevancy | Mentions can be sorted and tagged on the basis of perceived relevancy. |
| Spam | The application does not filter for spam, but clients can tag entries as spam. If they do, they are immediately removed from the search results. |
| Historical data | Not available. |
| Trend analysis | It is possible to apply trend analysis to the data, also to an unlimited number of subsets of the data. |
| Reporting services | Reporting services are available for historical reports. |
| Export options | Export options include CSV, PDF and Word. The API is available for export options. |
| Dashboard | A customizable dashboard is part of the tool. |
| Analysis services | Provided. Variables include volume over time, volume by media type over time, share of voice by media source, share of voice by media type, share of voice by media type over time, analysis by author, and analysis by topic. |
| Sentiment analysis | Provided in the form of human sentiment tracking. Sentiment scoring can be applied to both current and archival data. There is an additional charge for applying it to archival data. Applying sentiment scoring to archival data takes about one minute/article. |
| Rating by tone | A 5-point tone rating scale is used. |
| Interface with BI solutions | Not available |
| Real time alerts | Not available |
StephenDebruyn |
Latest page update: made by StephenDebruyn
, Apr 7 2010, 2:15 AM EDT
(about this update
About This Update
Edited by StephenDebruyn
1 word added 1 word deleted view changes - complete history) |
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Keyword tags:
social media monitoring
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