Social media ROI
Among the more heavily debated topics on the web lately. Opinions vary from a complete repudiation of the notion by David Meerman Scott to extensive explanations fo the concept by Olivier Blanchard's BrandBuilder. Others have thrown in their two cents, including Jacob Morgan, Greg Satell's Digital Tonto, and even Connie and I threw our hats in the ring with an article from Connie in Social Media Today, and my blog article where I aligned ROI with the stages of the marketing funnel through the introduction of a social media engagement ladder. Enough food for thought, we'll leave it up to you to make up your mind...

Search and Text Mining
December 2009: The Attensity blog featured a post on search recently and why keyword-based search selection might not be enough.

Real time Search
January 2010: A blog post from eCairn about real time search

Advertising Value Equivalency (AVE)
January 2010: A blog post from MediaMiser on this topic.

Malware
January 2010: The potential impact of malware on social media monitoring - a RepuMetrix blog post.

Choosing the right media monitoring firm
April 2009: A perspective on CustomScoop's blog

A beginner's guide to media monitoring
February 2010: A post on the ImpactWatch blog

Industry Insights
February 2010: Sysomos analysis of the SuperBowl ads...
February 2010: Crimson Hexagon's blog featured an analysis of the reputation issues Toyota is facing globally with its recalls.
January 2010: A blog post by Collective Intellect on the different online buzz generated by Whole Foods and Trader Joe's.

Industry Trends
February 2010: Interesting blog post from Visible Technologies' Mike Spataro on perceived trends in social media.