The Lithium Social Customer Suite is a complete set of social apps that allows for listening, engaging and acting on customer conversations, practicing better social CRM. The suite consists of the Lithium Community Platform, Lithium Social Media Monitoring (the former Scout Labs tool) and the Lithium Customer Intelligence Center.
Lithium Social Media Monitoring allows users to construct queries for brands, products, companies, and the application automatically aggregates and analyzes social media content of multiple types: open social networks, Twitter, Blogs, mainstream news, photo and video sharing sites such as Flickr and YouTube, forums and comments.
Users can receive alerts, identify influencers, create and share bookmarks, export graphs and data; teams can effectively share topics and collaborate about specific pieces of content within the application and use the assignments feature to assign tasks and track their response. With automated sentiment, meme detection and the quotes feature, Lithium Social Media Monitoring provides and excellent mix of both quantitative and qualitative information.
In early May 2010, Lithium acquired Scout Labs - see
http://scoutlabs.lithium.com/