PRN Social Media Metrics is a web-based tool that allows PR, Advertising, and Marketing professionals to gain insight into how their brand and key messages (and those of their competitors) are being discussed on blogs, social sites, forums, photo/video-sharing sites, and news sites.

* Listen to what's being said online about your company, spokespeople, clients, competitors, and industry issues
* Target the most influential sources and weed through the "noise"
* Identify the demographics of the people discussing your brand by presenting their gender and age breakdown
* Engage in social media and respond directly through the platform
* Analyze the tone of conversations surrounding your brand by scoring all mentions for positive, negative, or neutral sentiment
* Report your findings by easily exporting your own customizable charts