Radian6 is an easy-to-use social media monitoring platform that offers
• Real-time data coverage;
• Industry-leading breadth of coverage;
• Complete spectrum solution: listening > measurement > engagement;
• Ability to run workflow analytics to deliver key business insights;
• And superior flexibility: highly customizable via drill-down analysis capabilities.

The platform provides an easy way for marketing, communications and customer support professionals to listen to compliments, complaints, feedback and ideas surrounding their company and products. Listening presents companies with an opportunity to engage with their happy and unhappy customers, respond with answers in a timely manner and offer product improvements or innovations based on what customers really want.

The platform consists of a flexible dashboard with as-it-happens alerts that monitor all forms of social media and related comments. It delivers comprehensive analytics and insights so that you can gather data, watch trends, and help determine influencers within your industry. Workflow features allow users across an enterprise and with agency partners to efficiently and effectively track, manage and report on all social media engagements.