Sysomos has two social media services - Heartbeat (Basic and Pro), which provides monitoring and measurement, and MAP, which is an analytics and in-depth reporting tool. The fact we have products that service two distinct part of the social media monitoring is a major differentiator. As well, both products feature automated sentiment, geo-demographics, the ability to identify opinion leaders and key influencers, as well as leading-edge text analystics and database technology.

Sysomos was acquired by Marketwire in 2010.