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eCairn tool info
| Types of media covered | Blogs, social media platforms (Facebook, Twitter, etc.), video, forums, newsgroups, online newspapers, online magazines |
| Media partners | Boardtracker is used for forums. |
| Custom sources | Users can add custom sources. |
| Lag time | A few hours |
| Geographic areas | North America, Europe, Middle East, Pacific Rim, South/Central America, Australia/New Zealand, Africa |
| Languages | English and languages that both require and do not require unicode |
| Sorting by date | Users can sort mentions by date. |
| Sorting and tagging by relevancy | Users can sort and tag on the basis of perceived relevancy. |
| Spam | eCairn Conversation filters for spam, but users cannot see what has been filtered out as spam. Entries tagged as spam cannot be entered back into the main search results. Users can tag entries as spam, and if they do they are instantly removed from the main search results. |
| Historical data | Historical data is available for six months prior to the start of an account. The full data set is not available for historical data. |
| Trend analysis | It is possible to apply trend analysis to the data, as well as to any subsets of the data or metadata used by the client. |
| Reporting services | The tool provides both real-time and historical reporting. |
| Export options | Export options include CSV, XLS, RTF, PNG and JPG for graphs. The API is currently not available for export options, but this is under development. What is possible is to export complex widgets (Netvibes). |
| Dashboard | A customized dashboard is available. Results of new searches are immediately populated in the dashboard. |
| Analysis services | Available. Variables include volume over time, volume by media type over time, share of voice by mediasource, share of voice by media type, analysis by author, theme, topic and level of influence. |
| Sentiment analysis | Human sentiment tracking is provided as part of this tool, as well as sentiment trending data. |
| Rating by tone | A three point rating scale is used for tone. Sentiment scoring can be applied to both current and archival data. There is no additional charge for applying sentiment scoring to archival data. Scoring takes about 15 seconds/article. |
| Interface with BI solutions | Available. Topology analytics: analysis of the connection graph between sources/people. The graph can be used to identify clusters or different roles in the community (influencers, connectors). It can also be used to present a graphical representation of a brand impact in a community Conversation mining: discovery of key trends in a community and for a given topic. The discovery exposes expressions (not just keywords). This feature is only available for English, German, French and Portuguese. |
| Real time alerts | Delivered via RSS and widgets. |
StephenDebruyn |
Latest page update: made by StephenDebruyn
, Apr 15 2010, 12:47 PM EDT
(about this update
About This Update
Edited by StephenDebruyn
387 words added 1 word deleted view changes - complete history) |
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Keyword tags:
social media monitoring
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